There is a furniture store, which shall remain nameless, that always has a sale on that ends on Monday. (Sometimes they change the day). No one has a clue which Monday they are referring to, whether it's the last Monday in the year 2010 or in a million year's time.
The good thing about this advert is that it's a sure sign that the world will never end.
I reckon the moment that store starts telling customers what date their last sale is, that's the moment to start worrying, unless, of course, the store is closing down. There will still be other furniture sales in other stores that never end.
The world is safe; the sale never ends.
Related articles: The Weekend Never Ends; Sale Ends Sunday